Over de auteur

Mischa Coster is gedragspsycholoog. Met zijn bureau Guideology helpt hij financiële dienstverleners en adviseurs om het gedrag van klanten te begeleiden naar de juiste – wederzijds profijtelijke – beslissingen en daarop gebaseerd concreet gedrag door het gebruik van wetenschappelijk bewezen technieken en strategieën uit de gedragspsychologie.

Small Talks: Wat er niet in zit

Klanten kiezen hun hypotheek op de aanwezige features en missen daardoor structureel wat er ontbreekt. In deze aflevering van Small Talks voor financiële dienstverleners legt gedragspsycholoog Mischa Coster het Feature-Positive Effect…

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